"If there's anyone that can create a party atmosphere, it's you David."-Mike Matushka, Owner Nikki Nightclub
Marketing & Event Production: Nik's House Party
Nightclub Nikki hired us to create a new recurring Sunday party targeting a gay and industry audience, something that had been successful years earlier with the prior establishment Crobar, but now had significant competition and much less interest from those communities. The project was one of our biggest challenges and efforts in recent years. After considerable research we focused our marketing on Sunday brunch’s and the beach crowd including a plethora of guerilla-style marketing efforts. In addition to marketing efforts, we had to design an overlay to the nightclub space that felt much less “Saturday-night dance club” and more “Sunday afternoon house party”. No small potatoes.